Privacy Policy - Skyline Roofing Partners

SKYLINE ROOFING PARTNERS

PRIVACY POLICY

Effective Date: 9.24.2026

This Privacy Policy (“Policy”) is issued by Skyline Roofing Partners, headquartered at One Glenlake Parkway NE, Atlanta, GA 30328. For questions regarding this Policy, contact us at info@skylineroofingpartners.com, or by visiting skylineroofingpartners.com.

1. SCOPE AND APPLICABILITY

This Privacy Policy (“Policy”) applies to Skyline Roofing Partners and each of its affiliated brands listed below (collectively, “Skyline,” “we,” “us,” or “our”). It governs the collection, use, disclosure, and retention of Personal Information by Skyline and all Affiliated Brands operating under the Skyline platform.

Affiliated Brand	Website
Elo Roofing	eloroofing.com
Classic Roofing & Construction	classicroofreplacement.com
John Hogan Roofing	johnhoganroofing.com
One Day Roofing	onedayroofing.com
Trusted Roofer	thetrustedroofer.com
Dr. Roof	drroof.com

Personal Information collected by any Affiliated Brand is shared across all Skyline Affiliated Brands for operational, marketing, and service delivery purposes. By providing Personal Information to any Skyline entity or Affiliated Brand, you acknowledge that such information may be accessed and used by other entities within the Skyline corporate family as described in this Policy.

2. DEFINITIONS

As used in this Privacy Policy, the following terms have the meanings set forth below:

“Business Purpose”: any operational, administrative, or commercial purpose for which Personal Information is collected, used, retained, or disclosed, including service delivery, marketing, analytics, and corporate reporting.
“Consumer”: a natural person who is a resident of any state within the Combined Footprint and whose Personal Information is collected or processed by Skyline or a Portfolio Company.
“Household”: a group of Consumers who reside at the same address and share a common device or account.
“Personal Information”: information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to a Consumer or Household.
“Affiliated Brand”: any brand or entity affiliated with Skyline Roofing Partners, including Dr. Roof, Elo Roofing, Classic Roofing & Construction, John Hogan Roofing, One Day Roofing, Trusted Roofer, and Dr. Roof.
“Processing”: any operation performed on Personal Information, including collection, use, storage, disclosure, deletion, or modification.
“Sale” or “Sell”: the exchange of Personal Information for monetary or other valuable consideration, as defined under applicable state privacy laws.
“Sensitive Personal Information”: Personal Information that reveals financial account credentials, precise geolocation, insurance claim details, or other categories designated as sensitive under applicable state law.
“Service Provider”: a third party that processes Personal Information on behalf of Skyline or a Portfolio Company pursuant to a written contract restricting use to specified Business Purposes.
“Share” or “Sharing”: making Personal Information available to a third party for targeted advertising, as defined under applicable state privacy laws.

3. CATEGORIES OF PERSONAL INFORMATION COLLECTED

Skyline Roofing Partners and its Affiliated Brands collect the following categories of Personal Information:

Data Category	Examples
Internet or Electronic Network Activity	Browsing history, pages visited, session duration, referring URLs, IP addresses, device identifiers, and interaction and conversion data collected through cookies, Google Analytics, Meta Pixel, and TikTok Pixel
Geolocation Data	Approximate location derived from IP address and, where collected, precise geolocation from device settings or similar means
Inferences and Consumer Profiles	Consumer profiles, preferences, characteristics, and predispositions inferred from any of the categories of Personal Information listed in this Section

Skyline also collects the following categories of Personal Information:

Data Category	Examples
Contact Information	Name, mailing address, phone number, email address
Property Information	Property address, roof type, square footage, project scope and details
Property Photos	Images of roofs, exteriors, and related structures, which may incidentally capture individuals, vehicles, or neighboring properties
Payment and Financing Information	Credit card or bank account details, financing applications, loan terms
Warranty Records	Warranty registration data, product and installation details, coverage terms
Phone and SMS Communications	Call logs, caller identification data, call recordings (where disclosed), mobile phone number, opt-in consent records, and message content
Employee and HR Data	Employment applications, payroll records, benefits information, and background check data. Employee data practices are further described in Skyline’s Employee Privacy Notice.

Personal Information collected under any category listed above may be shared across all Affiliated Brands within the Skyline family as described in Section 7 of this Policy.

4. HOW WE COLLECT PERSONAL INFORMATION

Skyline Roofing Partners and its Affiliated Brands collect Personal Information through the following methods.

Direct Collection. We collect Personal Information that you voluntarily provide when you: (i) complete a contact form on skylineroofingpartners.com or any Affiliated Brand website; (ii) sign up for a newsletter; (iii) call our offices or any Affiliated Brand branch; (iv) submit M&A pipeline materials, including financial information and diligence documents; (v) communicate via SMS or text message after providing opt-in consent; (vi) interact with our personnel during in-person property inspections, estimates, or service appointments; or (vii) submit insurance claim, payment, financing, or warranty information.
Automatic Collection. When you visit our websites, we automatically collect certain information through cookies and tracking technologies, including:
1. Google Analytics, which collects usage data such as pages visited, session duration, and referring URLs;
2. Meta Pixel, which collects interaction and conversion data for advertising purposes;
3. TikTok Pixel, which collects similar advertising and conversion data; and standard functional cookies necessary for site operation. Section 6 of this Policy provides additional detail on these technologies and opt-out instructions.
Third-Party Sources. We may receive Personal Information from third parties, including insurance carriers processing claims related to your property, financing partners facilitating payment arrangements, public records and publicly available databases, and referral sources or lead generation partners.

5. PURPOSES FOR PROCESSING PERSONAL INFORMATION

Skyline Roofing Partners and its Affiliated Brands process Personal Information for the following Business Purposes:

Service Delivery and Project Management: scheduling inspections, performing roof installations and repairs, managing project timelines, and communicating with homeowners about their projects.
Intra-Brand Data Sharing: transferring and using Personal Information across all Affiliated Brands for coordinated operations, marketing, customer service, and quality assurance.
Insurance Claims Processing: submitting, tracking, and resolving insurance claims on behalf of homeowners in coordination with insurance carriers.
Financing Facilitation: evaluating eligibility for and administering financing arrangements through third-party lending partners.
Warranty Administration: issuing, tracking, and honoring product and workmanship warranties.
M&A Evaluation: reviewing financial and operational data submitted by prospective acquisition targets under nondisclosure agreements.
Communications and Marketing: sending service updates, promotional offers, newsletters, and SMS/text messages to individuals who have provided consent.
Website Analytics and Advertising Optimization: using cookies and tracking technologies (Google Analytics, Meta Pixel, TikTok Pixel) to analyze website traffic, measure advertising performance, and deliver targeted advertisements.
Legal and Regulatory Compliance: fulfilling obligations under applicable federal, state, and local laws, responding to lawful requests from governmental authorities, and managing litigation or disputes.
Investor Reporting: providing aggregated and, where necessary, individual-level data to investors for legitimate business oversight, financial reporting, and portfolio management purposes.

6. COOKIES, TRACKING TECHNOLOGIES, AND ADVERTISING

6.1 Advertising and Marketing Technologies. Skyline Roofing Partners, its Affiliated Brands, and their service providers and advertising partners may use cookies, pixels, tags, web beacons, local storage, click identifiers, transaction identifiers, server-side conversion tools, and call-tracking technologies, including dynamic number insertion. These technologies may collect device and browser information, IP address, approximate location, referring URLs, pages viewed, advertisement and campaign identifiers, website interactions, and form or call conversion events.

6.2 Marketing Uses. We use these technologies to measure website traffic, identify the source of inquiries, attribute calls and form submissions to advertising campaigns, measure appointments and sales resulting from advertising, prevent fraud, create or match advertising audiences, provide relevant advertisements, and improve marketing performance. Where used, Skyline may provide advertising platforms with hashed contact information, click identifiers, or offline lead and conversion information for campaign measurement and optimization.

6.3 Marketing and Analytics Partners. These providers may include Google Analytics, Google Ads, Google Tag Manager, Meta, TikTok, CallRail, HubSpot, and other analytics, advertising, call-tracking, lead-attribution, and marketing technology providers used by Skyline or its Affiliated Brands.

6.4 Your Choices. You may manage non-essential cookies and advertising technologies through the “Cookie Settings” or “Your Privacy Choices” link available on the applicable website. Where required by law, we also honor Global Privacy Control and other recognized universal opt-out signals.

7. DISCLOSURE AND SHARING OF PERSONAL INFORMATION

Skyline Roofing Partners may disclose Personal Information to the following categories of recipients for the purposes and legal bases described below.

Category of Recipient	Description and Legal Basis
Affiliated Brands	Skyline shares Personal Information among all Affiliated Brands for operational, marketing, and service delivery purposes. These transfers constitute Business Purpose transfers within the corporate family and are not treated as a Sale of Personal Information.
Investors	Skyline discloses aggregated and, where necessary, individual-level data to investors for legitimate investor reporting, portfolio oversight, and compliance purposes.
Service Providers and Vendors	Third-party vendors that perform services on our behalf under written contracts restricting their use of Personal Information to the contracted Business Purpose.
Insurance Companies	Personal Information and property data shared with insurers for claims processing and adjustment.
Financing Partners	Payment, credit, and project information disclosed to lending or financing partners to facilitate consumer financing.
Professional Advisors	Disclosures to attorneys, accountants, auditors, and tax advisors for legal, financial, and compliance purposes.
Government and Regulatory Bodies	Disclosures required by applicable law, regulation, subpoena, court order, or governmental request.
Potential Acquirers	Personal Information may be disclosed in connection with any merger, acquisition, asset sale, or similar transaction involving Skyline or any Affiliated Brand, subject to confidentiality obligations.

8. DO NOT SELL OR SHARE MY PERSONAL INFORMATION

8.1 General Opt-Out Rights. Under applicable state privacy laws, and analogous laws in other jurisdictions where Skyline operates, Consumers have the right to opt out of the Sale or Sharing of their Personal Information for purposes of targeted advertising.

8.2 Intra-Brand Transfers. The transfer of Personal Information among Skyline Roofing Partners and its Affiliated Brands constitutes a Business Purpose transfer within the corporate family. These intra-brand transfers are not treated as a Sale or Sharing of Personal Information under applicable privacy laws.

8.3 How to Submit an Opt-Out Request. Consumers may submit a request to opt out of the Sale or Sharing of their Personal Information through any of the following methods:

Email: info@skylineroofingpartners.com, with the subject line “Do Not Sell or Share My Personal Information.”

8.4 Authorized Agents. A Consumer may designate an authorized agent to submit an opt-out request on the Consumer’s behalf. Skyline may require the authorized agent to provide written proof of authorization signed by the Consumer, and Skyline may verify the Consumer’s identity directly before processing the request.

8.5 No Account or Verification Required. No account or verification is required to opt out of the Sale or Sharing of Personal Information. Skyline will process opt-out requests within the timeframes required by applicable law.

8.6 Non-Discrimination. Skyline will not discriminate against any Consumer for exercising rights under this Policy or applicable privacy law.

9. SMS AND TEXT MESSAGE COMMUNICATIONS

Certain Affiliated Brands may offer SMS or text message communications to customers regarding service appointments, project updates, promotional offers, and other information related to roofing services. The following disclosures apply to all SMS and text message programs operated by Skyline Roofing Partners or any Affiliated Brand.

Consent: By providing your mobile phone number and opting in to receive text messages, you provide your express written consent to receive SMS and text messages from Skyline Roofing Partners and its Affiliated Brands at the number provided. Consent is not a condition of purchasing any goods or services.
Message Frequency: Message frequency varies based on the nature of your interaction and the applicable program.
Message and Data Rates: Standard message and data rates charged by your wireless carrier may apply to messages sent and received.
Opt-Out: You may revoke your consent and opt out of text messages at any time by replying STOP to any message you receive. Upon receipt of your STOP request, we will confirm your opt-out and cease sending further messages under that program.
Help: For assistance, reply HELP to any message or contact us at info@skylineroofingpartners.com or +1 (404) 826-7779.
Supported Carriers: Coverage is not available on all carriers. Skyline is not responsible for delayed or undelivered messages caused by carrier issues or device incompatibility.

10. STATE-SPECIFIC PRIVACY RIGHTS

10.1 General Rights. Under applicable state privacy laws, Consumers may: (a) request disclosure of the categories and specific pieces of Personal Information collected; (b) request deletion or correction of Personal Information; (c) opt out of the Sale or Sharing of Personal Information; (d) limit the use of Sensitive Personal Information to purposes authorized by law; and (e) exercise these rights free from discrimination. The specific rights available to a Consumer depend on the Consumer’s state of residence, as further described below.

10.2 Virginia (VCDPA). Virginia residents may: (a) access, correct, or delete Personal Information; (b) obtain a portable copy of their data; and (c) opt out of targeted advertising, Sale, or profiling that produces legal or similarly significant effects.

10.3 Colorado (CPA). Colorado residents hold rights comparable to those in Section 10.2. Skyline will honor universal opt-out signals recognized under the CPA.

10.4 Connecticut (CTDPA). Connecticut residents hold rights comparable to those in Section 10.2, including the right to opt out of targeted advertising, Sale, and profiling.

10.5 Texas (TDPSA). Texas residents may access, correct, delete, and obtain a portable copy of their Personal Information and may opt out of targeted advertising, Sale, and profiling.

10.6 Other States. Residents of Oregon, Montana, Iowa, Indiana, Tennessee, Delaware, and any other state with enacted Consumer privacy legislation may hold rights under applicable law. Such residents should contact Skyline at info@skylineroofingpartners.com for state-specific information.

10.7 Verification and Appeals. Skyline will verify the identity of any Consumer submitting a request by matching information provided against existing records. Where required by applicable law, Consumers may appeal a denial of a privacy request by contacting Skyline at info@skylineroofingpartners.com with the subject line “Privacy Rights Appeal.” Skyline will respond to appeals within the timeframe prescribed by the relevant statute and, if the appeal is denied, will provide instructions for contacting the applicable state attorney general.

11. CHILDREN’S PRIVACY

11.1 General Statement. The websites and services offered by Skyline Roofing Partners and its Affiliated Brands are intended for adults and are not directed at children under the age of sixteen (16). Skyline does not knowingly solicit or collect Personal Information from children under thirteen (13) in compliance with the Children’s Online Privacy Protection Act (“COPPA”), 15 U.S.C. §§ 6501-6506.

11.2 Parental and Guardian Rights. If a parent or legal guardian believes that a child under the age of sixteen (16) has provided Personal Information to Skyline or any of its Affiliated Brands, the parent or guardian may contact Skyline at info@skylineroofingpartners.com or by mail at One Glenlake Parkway NE, Atlanta, GA 30328 to request review and deletion of such information. Skyline will use reasonable efforts to promptly locate and delete the child’s Personal Information from its systems upon verification of the requestor’s identity and parental or guardian relationship.

11.3 Inadvertent Collection. If Skyline becomes aware that it has collected Personal Information from a child under thirteen (13) without verified parental consent, it will delete that information as soon as reasonably practicable.

12. DATA RETENTION

Skyline Roofing Partners and its Affiliated Brands retain Personal Information only for as long as reasonably necessary to fulfill the purposes for which it was collected, subject to applicable legal, contractual, and regulatory obligations. The specific retention period for any given record depends on the following factors:

The nature of the data and the purpose for which it was collected;
Active customer or business relationships requiring ongoing access to the information;
Warranty periods applicable to roofing products and workmanship or longer depending on the product or service;
Tax, accounting, and financial recordkeeping requirements under federal and state law;
Insurance claim documentation requirements, including any applicable statutes of limitation for related disputes;
Legal hold obligations arising from pending or reasonably anticipated litigation, regulatory investigations, or government inquiries;
Contractual obligations to third parties, including insurance carriers and financing partners;
Applicable statutes of limitation governing potential claims.

When Personal Information is no longer required for any of the purposes described above, Skyline will securely delete, destroy, or de-identify the information in accordance with its internal data retention schedules and applicable law. De-identified data that cannot reasonably be used to identify a Consumer may be retained indefinitely for analytics and business planning purposes.

Requests for deletion of Personal Information will be processed in accordance with Section 10 (State-Specific Privacy Rights), subject to applicable legal exceptions permitting or requiring continued retention.

13. DATA SECURITY

Skyline Roofing Partners and its Affiliated Brands maintain reasonable administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, destruction, or loss. These safeguards include, but are not limited to:

Administrative controls such as employee training, access restrictions based on role and business need, confidentiality obligations, and incident response procedures.
Technical controls such as encryption of data in transit and at rest, firewalls, intrusion detection systems, multi-factor authentication, and regular vulnerability assessments.
Physical controls such as secured facilities, restricted access to areas where Personal Information is stored, and proper disposal of physical records containing Personal Information.

Skyline periodically reviews and updates its security practices to address evolving threats and changes in applicable law. All Affiliated Brands are required to comply with Skyline’s information security standards when Processing Personal Information within the Skyline corporate family.

No method of transmission over the Internet or method of electronic storage is completely secure. While Skyline strives to protect Personal Information using commercially reasonable measures, Skyline cannot guarantee absolute security of any information transmitted to or stored by Skyline or its Affiliated Brands.

If you believe your Personal Information has been compromised or you become aware of a potential security incident involving your data, please contact Skyline immediately at info@skylineroofingpartners.com, by phone at +1 (404) 826-7779, or by mail at One Glenlake Parkway NE, Atlanta, GA 30328.

14. CHANGES TO THIS PRIVACY POLICY

Skyline Roofing Partners reserves the right to update, amend, or modify this Privacy Policy at any time, in its sole discretion, to reflect changes in our data practices, business operations, legal requirements, or industry standards.

When we make changes to this Privacy Policy, we will revise the “Effective Date” at the top of this page. If we make material changes to the way we collect, use, or disclose Personal Information, we will provide notice by posting the updated Privacy Policy on our website prior to the change becoming effective. Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes.

Your continued use of our websites, services, or submission of Personal Information after the posting of a revised Privacy Policy constitutes your acknowledgment of the revised terms. We encourage you to review this Privacy Policy periodically to stay informed about how we protect and process your Personal Information.

Prior versions of this Privacy Policy may be obtained by contacting us using the information provided in Section 15 of this Policy.

15. CONTACT INFORMATION

If you have questions about this Privacy Policy, wish to exercise any privacy rights described herein, or need to submit a request related to your Personal Information, you may contact Skyline Roofing Partners through any of the following channels:

Contact Method	Details
Email	info@skylineroofingpartners.com
Mail	Skyline Roofing Partners, Attn: Privacy Inquiries, One Glenlake Parkway NE, Atlanta, GA 30328
Phone	+1 (404) 826-7779

These contact channels may be used to: (a) submit requests to know, access, correct, or delete Personal Information; (b) opt out of the sale or sharing of Personal Information; (c) submit complaints or appeals regarding privacy rights decisions; (d) designate an authorized agent to act on your behalf; or (e) request state-specific privacy information applicable to your jurisdiction.

Skyline Roofing Partners will respond to verified requests within the timeframes required by applicable law. When contacting us, please include sufficient information to verify your identity and specify the nature of your request. If your inquiry relates to a specific Affiliated Brand, please identify that brand so we may direct your request appropriately.